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Meet The Owner

Let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

I knew from a very young age that I loved being creative and crafting, my mom would tell me I would paint anything I could get my hands on and I always was creating new things. Funny enough through high school, college and my professional career I didn’t take that path and currently, I have been in the pharmaceutical industry for the last 15 years.

I always knew I still had that passion to be creative so after I had my son in 2015, I started tapping into that side of me that was deep down and wanting to explode. I created JL Designs out of my home making custom wreaths, clothing and home decor. I grew my business but something was missing, I just wasn’t sure what.

I realized that as much as I loved growing JL Designs as my successful side business, it wasn’t letting me be as creative as I knew I could be, so after months of researching, I found Hammer & Stain and knew it was PERFECT! That is how Hammer & Stain – South Shore was started.

Alright – so let’s talk business. Tell us about Hammer & Stain – South Shore – what should we know?
Hammer & Stain – South Shore is a DIY workshop that lets you transform wood into wall worthy pieces of art. In the past year, it has grown to 40 locations across 15 states and keeps growing. Hammer & Stain – South Shore is the first studio in MA. What I love is that we are not a franchise each location is independently owned but we share the amazing support of our team.

What I love about the workshops is anyone can be creative if they have the right tools to get there and that’s where we come in. All of our instructor-led classes help you from choosing the perfect stain and paint then guiding you along the way. We offer a lot of projects small to large and many price options to suit your style/budget. 

Another important part of this business is working side by side by my husband who builds our projects (I can build too) but I try to leave that part to him to leave me in charge of designing, marketing, social media, teaching and being there for all of our customers.

We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?

Thankfully female leadership has come a long way from even 10 years ago, I see it every day in my full-time career and it’s very inspiring. For Hammer & Stain almost all of our 40 locations are owned by women, how amazing right? That was another reason why I pursued this new adventure with them because it meant so much to me to see these women thriving.

With all of that being said it’s not easy being a woman in leadership even in 2018 and I think honestly the biggest barrier is within yourself thinking I’m not good enough or I can’t do it. If you can get past that and push harder than you’ve ever pushed before you will rise to the top.

I admire and look up every day to my mom and 90-year-old grandmother who are the most motivational and supportive women I know. Both have overcome a lot of struggles throughout their lives and I can’t thank them enough for making me the women I am today.

I'm SO excited to bring my passion to all of you, hope to see you soon!

 -Janet Lind